Transforming vision into market momentum.
I help CEOs and Founders scale with Brand, Performance, and AI.
Founder-led companies past product-market fit, ready to scale.
I partner with CEOs and founders as a Fractional Chief Marketing Officer when the next stage of growth requires a full integrated marketing system, not just fragmented solutions.
Result from operator roles as CMO and SVP Marketing. Detailed breakdowns in case studies.
Brands I've helped build, scale and reposition.
GLP-1 · TelehealthTrusted by 75,000+ patients and counting.
Rebuilt the brand and full-funnel experience for a leader in compounded GLP-1, lifting conversion 3× while scaling daily new-customer acquisition 4×.
Telehealth · DTCBrand and growth from zero.
CMO leadership for a telehealth allergy brand, covering brand development and end-to-end growth foundations.
DTC · BeautyFrom at-home kit to award-winning brand.
End-to-end brand build for a personalized at-home hair color subscription: visual system, packaging, voice and launch.
Professional Beauty · B2B · B2CRe-staging a color icon.
Re-brand and marketing strategy for an iconic professional color brand: refreshed identity, campaign architecture, salon stylist pipeline and B2B + consumer dual-track.
Three systems. One compounding engine.
Most brands hire a brand agency, a performance agency and a tech stack, and then wonder why it doesn't connect. The Stories & Scale method runs all three as one system.
Brand Narrative
A point of view sharp enough to lead a category. Positioning, messaging, visual identity and editorial voice, designed to create brand value and impactful growth.
- Positioning & messaging architecture
- Visual identity & art direction
- Editorial voice & content pillars
- Founder & PR narrative
Demand Engine
The full-funnel growth system. Paid search and social, CTV, creator, CRM and CRO, all orchestrated to brand, with weekly creative cadence and clear unit economics.
- Paid acquisition (Search, Social, CTV)
- Creator & affiliate ecosystems
- Lifecycle, CRM & retention
- CRO, A/B testing, funnel rebuilds
Growth Infrastructure
The AI-leveraged operating layer underneath. Data model, attribution, briefing systems, agentic workflows and team design, so the engine keeps compounding without you.
- Data model & attribution
- AI workflows & agents
- Hiring, org design & rituals
- Vendor / agency consolidation
How we work together.
Engagements are scoped to the stage of growth you're in, from a focused 8-week strategy intensive to embedded fractional CMO leadership for 6+ months.
Fractional CMO
Embedded marketing leadership for 2–3 days a week. I run the function: strategy, team, agencies, P&L. Best for $5M–$100M ARR companies without a senior in-house marketer.
Brand Sprint
An 8-week intensive to land positioning, messaging architecture and a launch-ready creative system. Outputs: brand book, narrative, campaign concepts, GTM plan.
Demand Diagnostic
A 4-week deep-dive across funnel, channels, creative and lifecycle. Outputs: opportunity model, channel roadmap, creative testing plan, attribution gaps.
AI Infrastructure Advisory
For marketing teams adopting AI seriously. Map workflows, build agentic patterns, redesign briefs, retrain the team. The leverage layer your competitors aren't building yet.
"Vera brings an immediate sense of trust, clarity, and experience to the table. Her depth of knowledge across marketing, brand strategy, and performance is substantial, but what stood out most to me was her ability to work effectively across very different personalities, teams, and skill levels. She has a calm, solutions-oriented approach and knows how to bring structure and momentum to fast-moving founder-led environments. Vera was a valuable partner to CORPUS during an important stage of growth and transition."
Build a brand that compounds.
A 30-minute intro call to walk through where you are, what you've tried and whether this is the right kind of partnership.
The fractional CMO model.
The most common questions founders and CEOs ask before bringing a fractional CMO into the leadership team.
01What is the difference between a Fractional CMO and a marketing consultant?
A consultant provides a roadmap; a Fractional CMO drives the vehicle. I take full accountability for your marketing KPIs, manage your internal team, and oversee your budget. It is a leadership role, not an advisory one.
02How does a Fractional CMO integrate into a company's leadership team?
I operate as a peer to your CTO and COO. Integration includes joining your communication channels and leading board-level reporting. I am a partner in your business, not an outside vendor.
03What is the ROI of hiring a Fractional CMO vs. a full-time executive?
The fractional model offers a high-impact, capital-efficient alternative to a full-time hire. You gain 20+ years of executive experience for less than the cost of a mid-level manager, avoiding the $300k+ overhead, equity, and benefits of a permanent C-suite role.
04Does a Fractional CMO handle tactical execution or just strategy?
I bridge the gap between vision and execution. While I set the high-level strategy, I am responsible for the "hands-on-keyboard" output of your team and agencies. I ensure tactical work aligns with your broader revenue goals.
05How long does it take to see results from a Fractional CMO engagement?
The first 30 days are dedicated to a performance audit and quick-win optimizations. By day 60, we have a stabilized strategy. By day 90, we are typically seeing measurable improvements in lead quality, CAC, and pipeline velocity.
06What are the signs a company needs a Fractional CMO?
If your marketing feels "random," your lead flow is inconsistent, or you have a team of executors without a strategic leader, you have a leadership gap. I am brought in when a CEO needs to professionalize the marketing department to prepare for a fundraise or an exit.