Happy Head

SVP Marketing

Brand & Growth Strategy

Brand Development & Positioning

Creator Marketing

Performance Marketing

Creative Direction

Integrated Marketing

Team Leadership

Happy Head is a high-growth telehealth start-up and leader in dermatologist-prescribed, customized hair growth medicine. I created a new brand and full-funnel experience with limited start-up resources, leading to a 65% lift in conversions. Scaled ARR from $5M to $32M with 30K+ loyal customers through strategic performance and retention marketing. Delivered 4x ROAS and reduced CAC by 25%, by integrating brand and performance marketing strategy, working closely with the CEO and the founders.