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Colorsmith
VP of Global Marketing
Brand & Growth Strategy
Creative Direction
Performance Marketing
Team Leadership
Brand Development & Positioning
Creator Marketing
During my time as VP of Global Marketing at eSalon, we developed Colorsmith.co, the first D2C custom home hair color brand for men. We drove double-digit growth and expanded to the UK, Australia, and New Zealand. I led brand strategy, creation, creative development, as well as the launch on social media and PR.
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